UX/UI · PRODUCT · VISUAL
I have a background in communication and graphic design. I design digital products where clear logic and strong visual craft work together.
CV
A concise overview focused on UX/UI, digital products, and my transition into product design.
Graphic Designer
UX/UI & product design
Master’s in Communication Design
Product & interface design
Case 01 · self-initiated concept
A UX audit and redesign concept for the mobile app: fewer unnecessary steps, clearer interactive elements, and faster access to products.
Self-initiated portfolio concept. This is not an internal SELA project.
Before → after
A comparison of the current app and the redesign concept: a new menu structure, more prominent search, and navigation patterns closer to familiar content-browsing behavior.
Three findings from the UX audit and the hypotheses that shaped the concept.
Decorative and clickable banners look too similar, so it is not always clear which images lead to another screen.
Use one consistent pattern: title, short description, and an explicit “View collection →” CTA.
To understand what some collections contain, users first have to open a separate screen.
Preview products and looks in horizontal carousels directly on the home screen.
A large number of similar menu items makes scanning and finding the right category harder.
Group nested categories and move collections into a more editorial home-screen structure.
Solution
Collection buttons are removed from the first level and moved into expandable lists. This reduces visual noise and makes the menu easier to scan.
Core product categories — clothing, accessories, and footwear — are grouped visually, while “Coming soon” is moved lower as a planning scenario rather than an immediate purchase path.
The search field is available directly on the home screen, shortening the path to a specific product.
Vertical and horizontal browsing follows patterns familiar from social products, reducing unnecessary taps.
Product and look cards can be swiped within each section, quick-save is added, and banners get explicit CTAs so their interactivity is easier to recognize.
Redesigned screens
Seven screens show the new menu and home-screen logic, from top-level categories to nested sections and an editorial presentation of collections.
Case outcomes
Search and categories become more visible on the first screen.
The first level is shorter and supports orientation more effectively.
Collections and product cards can be explored directly from the home screen.
Users should find it easier to understand where to tap and how to continue browsing.
Measure the time required to find a category, locate a product, and complete the flow through the menu and search.
Case 02 · MVP in development
A service for discovering niche music, returning to artists, and directly purchasing music and merch.
On major streaming platforms, users often remain inside familiar algorithmic feeds, while discovering smaller artists takes extra effort.
Listening, artist information, music purchases, and merch often live in separate services.
In a constant stream of content, it becomes harder for users to notice new artists they might genuinely like.
For Russian users, purchases on international platforms often require additional steps.
Product goal
Research
A survey of active independent-music listeners in Saint Petersburg revealed recurring patterns in discovery, saving, and purchasing behavior.
Discovery often starts with recommendations and browsing rather than a search field.
An artist’s first screen should let users hear the music as quickly as possible.
“Save” and “Follow” are the key actions after first discovery.
After following an artist, the product should create reasons to return: a release, concert, or artist update.
The store should not compete with the first listening experience. Interest comes first.
Users buy a desirable object and a closer connection to the artist, not only the idea of providing support.
User jobs
“I want to discover new music even when I don’t know exactly what I’m looking for.”
“If an artist interests me, I want to save them quickly and follow their updates.”
“If I connect with an artist, I want an easy way to support them and get something meaningful in return.”
Journey map insights
Music, brief context, and current events are brought together in one place.
Following and updates help the relationship continue after the first interaction.
The price is supported by product details, uniqueness, and context from the artist.
Visual system
Polosa is not only a service but also a media platform about niche artists. The visual system therefore draws from designer zines and early digital interfaces: simple, nostalgic, and less sterile than most contemporary music apps.
This approach helps the product stand out, supports its editorial character, and makes music discovery more memorable.
MVP structure
The long-form home prototype combines several scenarios: music discovery, quick access to the top chart, curated collections, editorial content, and the store.
Process
Next step
After connecting real data: usability testing, fixing critical issues, and validating the MVP against real user scenarios.
Sign-up, search, and starting playback.
Artist-page visits, follows, saves, and purchases.
Sign-up, profile setup, and checkout.
Task completion speed and interaction errors.
Contact
I’m especially interested in e-commerce, fashion tech, and digital services where clear logic and visual quality matter equally.